The dream started with an idea

Meet the Team

Leticia Ortiz Kirkwood

Founder & Owner

Institute Director & Educator


It is my objective to grow a successful institution where we can create employable professionals with integrity.

It is my responsibility to spearhead operations of the school, administration, finances, marketing, accounting, budgeting, recruiting, and sales. I oversee education of the students, as well as teaching specialty classes and exclusive techniques in the industry. I coordinate networking events, special events, and I develop relationships with important vendors.

As a Cosmetologist I perform hair services, including but not limited to, hair cutting, shaping, thinning, coloring, lightening, styling, extension application, color corrections, specialty coloring services, and treating with various conditioning treatments. I also perform facial waxing services. I have attended multiple hair shows to continue my knowledge and education of my business and industry.

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Cynthia Gonzalez

Co-Owner & Director of Education


It is my objective to encourage students and educators to be the best they can possibly be. I want to make the time that the students have here a memorable one, and to have fun in the process!

I instruct the cosmetology and nail programs and assist with esthetics programs. I teach specialty classes, and teach end program test preparation. As Director of Education, my responsibilities include overseeing the programs offered by the school, overseeing the educators, coordinating classes with the educators, corrective action, disciplinary action, attendance accountability, counseling, recording grades, handling all formal requests and complaints, and providing applications to the state board of cosmetology.

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Charity Goeb

Admissions & Receptionist


It is my objective to make day-to-day operations run as smoothly as possible, and to assist anywhere I can.

I am responsible for conducting outreach to potential students, and scheduling appointments.

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Amy Arcand



It is my objective to educate students to be successful service providers in the beauty industry, to flood the field of this industry with professionals that hold integrity.

I teach the esthetic program and help with other programs as needed.

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